Get found by the clients
already searching for you.
Your buyers research on Google and ask AI assistants before they ever call. Amina gets your firm in front of them, for the searches that bring you work.
Why SEO matters for firms like yours.
The way your clients choose has changed. In every field we serve, they search first, and they shortlist what they find.




When a business needs an accountant or advisor, they search before they ask around. If you are not there for the services and city you serve, the enquiry goes to the firm that is.
SEO for accounting firms →Clients research a practice area quietly, long before they call. Ranking for the matters you want, in the places you serve, is how the right cases find you.
SEO for law firms →Patients look for care the moment they need it, usually on a phone. Being found for your service, in your area, is often the difference between a booking and a missed one.
SEO for health practices →Buyers vet consultants against their own searches and shortlists. If your expertise is not visible for the problems you solve, it is not even in the running.
SEO for consultants →If you are not on the first page, you are not in the room.
Your buyers search before they shortlist. The firms they find are the firms they consider. Everyone else is invisible, no matter how good they are.
- Search has moved on
The old tricks stopped working
Search engines now reward genuinely useful, well-structured content on technically sound sites, and quietly bury the shortcuts that used to game the rankings. Good SEO today is craft, not tricks.
- The cost of being unseen
Every missed search is a lost enquiry
For every term you do not show up for, a buyer finds a competitor instead, without you ever knowing the opportunity existed. Over a year, that is real revenue handed to firms that took search seriously.
Everything it takes to rank, in one engagement.
SEO is not one job, it is several working together. We cover the full set, and prioritise the ones that will move you fastest.
Technical SEO
Crawlability, speed, indexing and structured data, the foundations that decide whether your good content can rank at all.
On-page & content
Pages and articles built around the questions your buyers actually search, and structured so search engines can read and rank them.
Keyword & competitor strategy
Research that targets the searches that bring real work, and maps the gaps your competitors are quietly winning.
Reporting & analytics
Rankings, traffic and enquiries tracked and explained, so every task is tied to an outcome, not just activity.
Does AI name your firm yet?
Enter your website and we will show you where you stand in AI answers today, and the first moves to get you named.
How an engagement runs.
A clear, repeatable method, so you always know what is happening and why.
- 01
Discover
We get to know your site, your market, the competitors taking your ground, and quick wins.
- 02
Strategy
A prioritised plan for the searches worth winning, ranked by impact, in plain language.
- 03
Optimise
Technical, on-page and content work done for you in priority order, not handed over as a list.
- 04
Report & refine
We track rankings, traffic and enquiries, and show what changed and what it means.
Why firms choose Amina for SEO.
Four things partners tell us they never got from their last agency.
See what's includedEverything included as standard
Technical, content, authority and reporting in one engagement, not a thin retainer with every useful thing billed as an add-on.
Built on your data, not a template
Your strategy comes from your site, your market and the competitors taking your work, so the plan fits you, not a generic checklist.
Reporting that needs no translation
You see what changed and what it means for enquiries, written for the partner who decides, not the technician who debates.
Earned honestly, and yours to keep
Sound foundations and honest methods, with no lock-in and no shortcuts that could put your standing at risk later.
Explore our other services.
SEO works best alongside the rest of the engine. Here is what else we do.

AI Visibility
Already included here: we measure how often your firm is named when buyers ask ChatGPT or Gemini who to trust.
Explore AI Visibility
Content Engine
Original, fact-checked articles in your voice, published week after week, so your visibility compounds over time.
Explore Content Engine
Web Build
A fast, modern website engineered to be found from day one, with SEO built in as standard rather than bolted on.
Explore Web BuildBuilt for firms whose reputation is ahead of their visibility.
Partners & principals
At accounting and advisory, legal, and health and allied-health firms who are losing ground online they cannot see.
Marketing leaders
At growth-stage firms who need their organic search to compound, without guesswork or a bigger in-house team.
Agencies
Who want to add SEO depth to their roster without hiring or building the capability in-house.
Resell it under your own brand
Offer clients a full SEO engagement under your logo. We do the work; you own the relationship.
- Your branding
- Client-ready reporting
- No lock-in
Questions firms ask before they start.
It is one engagement that covers the full set of work that makes a site rank: technical SEO, on-page and content, authority and link building, local SEO, keyword and competitor strategy, and reporting. We start by understanding your site and your market, prioritise the work that will move you fastest, implement it for you, and then track and report on what it changed. You get the whole discipline in one place, tied to outcomes, rather than a thin retainer with the useful parts billed as extras.
Two ways. First, everything is built on your data, your site, your market and the competitors taking your work, so the plan fits you rather than a generic checklist applied to everyone. Second, we report in plain language, so a managing partner can see what changed and what it means for enquiries without needing it translated. We also include as standard what many agencies bill as add-ons, and we never lock you into anything you cannot take with you.
No honest provider can, because no one controls Google's ranking systems, and anyone who guarantees a specific position is telling you something they cannot know. What we can commit to is a reliable method: an accurate read of where you stand, a prioritised plan built on your own data, and the work done properly to the standards search engines reward. That is what compounds into rankings and enquiries over time, and it is what we hold ourselves to.
SEO compounds rather than switches on. Technical fixes can be picked up by search engines fairly quickly, while content and authority build over months, not days. Most firms start to see movement within the first few months and meaningful gains over two to three quarters, depending on where they start and how competitive their field is. We set that expectation honestly at the outset and report against your own baseline, so you can see progress rather than take it on faith.
We work with the site you have. The technical and on-page work is built to improve your current website, and most firms see real gains without rebuilding. If the diagnosis shows the site itself is holding you back, for example it is slow, hard for search engines to read, or built on a platform that limits you, we will say so plainly and show you what a build would change. That is a separate decision, made on evidence, never a default upsell.
SEO gets you found on search engines like Google. AI visibility is about being named when buyers ask AI assistants like ChatGPT or Gemini for the best firm in your field. They overlap, well-structured, credible content helps with both, but they are measured and improved differently. This page covers both, so you get the full picture in one engagement.
Make your firm the answer AI gives.
You cannot win an enquiry you never knew you lost. If a buyer asked AI for the best firm in your field today, we can tell you whether your name comes up, and what it takes to make sure it does. Let's talk.