Bing Webmaster Tools now groups the AI-answer queries you are cited for into themes, so you can spot the subjects you own and the ones competitors win without you.
Microsoft has added a way to see which subjects AI answers already name your site for, and which ones they hand to someone else. On 13 October 2026 it announced a new Topics Portfolio inside the Bing AI Performance report, the part of Bing Webmaster Tools that tracks how often your pages are cited in AI answers. The feature carries a beta label.
It groups the grounding queries that pull in your site, the questions sitting behind an AI answer, into broader themes. That lets you see the topics you are cited for in one view and the gaps where you are not. The tab sits next to Citations and Pages, and only appears if your site has enough data.
Your AI citations, grouped into themes
Each theme carries three rough counts: a Topic Size (roughly how many citations every site earns on that theme over the period you choose), the number of Sites Cited (how crowded the theme is), and the number of distinct Queries behind it. A separate Top Opportunity Queries list surfaces strong questions where rival sites appear and yours does not, with citation volumes given as ranges rather than exact figures. Open a single theme and you get three headline cards (its size, your citations, the query count) and two tables, one for the queries you already win and one for the openings you are missing. You can look back over one, two or three months, and mark any row with a thumbs up or down.
A planning signal, not a scoreboard
For a professional-services firm, this is a free read on how often Microsoft and Copilot name you in AI answers, and on the themes competitors own where you are absent. That helps you decide what to write about next and where to shore up your expertise. Two cautions keep it honest. Microsoft groups the topics with AI, which it says can occasionally be imperfect, and it asks you to treat the numbers as directional signals for planning, not a precise ledger. Smaller sites may also see a short list or nothing at all, because themes without enough activity are hidden. Being named in AI answers is still an emerging, fast-moving area rather than a settled ranking system, so read the portfolio as a prompt for measuring your AI visibility over time, not a verdict on a single week. If getting cited in AI answers matters to your pipeline, the practical move is the steady one: keep the facts about your firm accurate and easy to quote wherever buyers and their assistants read them.
Frequently asked questions
What is the Topics Portfolio in Bing Webmaster Tools?
The Topics Portfolio is a beta tab Microsoft added to the AI Performance report in Bing Webmaster Tools on 13 October 2026. It clusters the grounding queries that involve your site in AI answers into broader themes, so you can see which subjects you are cited for and where the gaps are. It sits next to the Citations and Pages view and appears only if your site has enough data.
What do Topic Size, Sites Cited and Queries mean in the Topics Portfolio?
In the Bing Webmaster Tools Topics Portfolio, each theme shows three approximate counts. Topic Size is the total citations across all sites for that theme over the period you select. Sites Cited is roughly how many sites appear for the theme's queries, a read on how crowded it is. Queries is the number of distinct grounding queries behind the theme. Microsoft presents these as rough figures, not exact totals.
What are Top Opportunity Queries in the Bing Topics Portfolio?
Top Opportunity Queries are a list inside the Bing Topics Portfolio of strong questions across your themes where other sites are cited in AI answers and yours is not. Citation volumes there are shown as ranges rather than exact numbers. They point to subjects where you could earn a mention you are currently missing, though Microsoft notes your own branded queries can sometimes appear in the list.
Is the Bing Webmaster Tools Topics Portfolio accurate, and when does it appear?
The Bing Webmaster Tools Topics Portfolio is a beta feature, and Microsoft is clear about its limits. The topic grouping is AI-generated and can occasionally be imperfect, and it asks you to treat the numbers as directional signals for planning, not a precise ledger. The tab only appears when your site has enough data, so smaller sites may see a shorter list or no feature at all, because themes without enough activity are hidden.
What does the Bing Topics Portfolio mean for a firm that wants to be found in AI answers?
For a firm that wants to be found, the Bing Topics Portfolio is a free way to see how often Microsoft and Copilot name you in AI answers and which themes rivals win where you are absent. Being cited by AI is still an emerging area rather than a settled ranking system, so use it to guide what you publish and where you prove your expertise, rather than as a weekly scorecard. The steady, reliable move is to keep accurate, quotable facts about your firm wherever buyers and their AI assistants look.
