From 12 October 2026, Google can read offers off your own site and attach them to your Search and Performance Max ads, unless you switch the feature off.
Google Ads has begun turning on a feature called Automated Promotions. From 12 October 2026 it reads the promotions and coupons published on an advertiser's own website, then attaches them to eligible campaigns as promotion assets. Enrollment is automatic and on by default. The only way to decline is at the account level, under Automated assets settings, where Automated Promotions can be set to Off at any time. No campaign-by-campaign control is named.
The change was reported on 5 October 2026 by two specialist advertising outlets, PPC Land's write-up of the October 12 start date and Search Engine Roundtable's note on the advertiser email, both working from a notice Google emailed to some advertisers. Google has not published its own public announcement, so treat this as unconfirmed until it does. The two outlets quote the same wording, dates and opt-out path, which is why it is worth flagging now rather than waiting for a formal post.
What this means if you run local Search or Performance Max ads
Only Search and Performance Max campaigns that have linked location assets and no existing promotion assets are in scope. If a campaign already carries promotion assets you added by hand, Google skips it, and the feature is separate from the automated promotions inside Merchant Center. Google's notice says it "currently only" applies to those campaign types, wording that leaves room for wider reach later.
For an accounting, legal or advisory firm with an office address attached to its ads, the practical effect is simple: wording you wrote for your website could show up inside your paid ads without you placing it there. Google is reported to re-check sourced promotions within 24 hours, so a stale or inaccurate offer is the real risk. Two calm steps cover it. Keep the promotional copy on your site accurate and current, so anything pulled through reflects what you actually offer. Or, if you would rather keep manual control, opt out at the account level and upload the exact promotions you want to run. A quick pass over a Google Ads account checklist is a sensible way to confirm your current promotion assets and location settings before the date.
None of this changes your rankings or your organic listings. It is a paid-ads setting, and the measured response is to decide once whether automatic or manual suits your firm, then move on. If you want a hand reviewing how your paid and organic search work together, or you are not sure which campaigns carry location assets, talk it through with us.
Frequently asked questions
What is Google Ads automated promotions, the feature starting 12 October 2026?
Google Ads automated promotions is a feature that, from 12 October 2026, automatically reads the promotions and coupons on an advertiser's own website and attaches them to eligible campaigns as promotion assets. It is reported to be on by default for the accounts it reaches.
Will Google Ads automated promotions switch on for my account without my approval?
Yes. Google Ads automated promotions is reported to enroll eligible accounts automatically and to be on by default from 12 October 2026, so no approval step is involved. You can set it to Off at the account level at any time.
How do I stop Google Ads from using my website's promotions in my ads?
To stop Google Ads automated promotions, go to your account-level Automated assets settings, find Automated Promotions and select Off. The control sits at the account level only; there is no per-campaign switch named in Google's notice.
Which campaigns does the October 2026 Google Ads automated promotions change affect?
The October 2026 Google Ads automated promotions change is reported to apply only to Search and Performance Max campaigns that have linked location assets and no existing promotion assets. Campaigns that already carry manual promotion assets are skipped, and the feature is separate from Merchant Center's automated promotions.
Is the Google Ads automated promotions rollout confirmed by Google?
The Google Ads automated promotions rollout is currently unconfirmed. The wording comes from an email Google sent to some advertisers, reported by PPC Land and Search Engine Roundtable on 5 October 2026, but Google has not published a public announcement, so treat the details as unconfirmed until it does.
