When we last covered Google Search profiles, the movement was all about who could qualify: the audience bar kept coming down, and the feature stayed inside the United States. That second limit has now moved. On 6 October 2026, Robby Stein, VP of Product at Google Search, said on X that Search profiles are opening in India and Canada, the first markets outside the US, where the feature launched in June. Search Engine Roundtable dated the expansion to the same day and described it as starting immediately. Google's own feature page now lists the profile as available in the US, Canada and India, with Brazil marked coming soon. A Search profile is the Google-hosted page that pulls a brand's or creator's accounts, links and posts together under their name, so people can find and follow them straight from the results.
Australia and the UK are still on the waiting list
Nothing has changed for firms at home. Google's feature page still describes wider availability, other countries included, only as a plan for later in the year, with no date for Australia or the United Kingdom. So this stays a watch-the-thread update for now, not a task for the diary. The useful read is the direction of travel: Google keeps extending a branded, followable surface inside its own results, and it is now adding countries, not just lowering the bar to qualify. That surface sits alongside Google's broader shift toward answer-style results, where being named and followable can matter as much as a ranked link.
There is nothing to set up in Australia or the UK today. The measured step is the one we flagged before: keep your public profiles accurate and your business name consistent across platforms, the groundwork that supports being found on Google whenever eligibility reaches your market. For most accounting and advisory firms, a Search profile is still a later consideration rather than a job for this quarter.
Frequently asked questions
Where are Google Search profiles available after the October 2026 expansion?
Google Search profiles are now available in the United States, Canada and India, after Google added Canada and India on 6 October 2026. These are the first markets outside the US, where the feature launched in June 2026, and Brazil is listed as coming soon.
Can a firm in Australia or the UK claim a Google Search profile yet?
No. Australia and the United Kingdom are not part of the October 2026 expansion. Google describes availability in more countries only as a plan for later in the year, with no date set for either market, so firms there cannot claim a profile for now.
What is a Google Search profile?
A Google Search profile is a Google-hosted page that gathers a brand's or creator's social accounts, websites, posts and links under their name. Once claimed, it can appear in search and help people find and follow the owner directly from Google's results.
Should my firm do anything about the Google Search profiles expansion to India and Canada?
For firms in Australia and the UK there is nothing to set up, because the feature has not reached those markets. The practical step is to keep your public profiles and business name consistent across platforms, so you can qualify quickly if eligibility opens where you work.
